Like other developing countries Pakistan also faces the challenge to build competition culture. Being well aware of this challenge, CCP is vigorously pursuing an advocacy agenda to inform, educate and persuade its stakeholders on the need and implementation of competition law. CCP is giving full attention to building a competition culture through aggressive public relations and dissemination of information.

The advocacy agenda of CCP is broad-based and focuses on education of a wide range of stakeholders including the government, industry, media, undertakings and the civil society. All available resources are being used to build a competition culture through advocacy. Few examples of the advocacy activities taken up by CCP include media appearances/coverage ,Interviews , Press Releases, seminars, advocacy meetings and media training workshops, roundtables, Competition Consultative Group’s meetings and bilateral meetings with sector-specific regulators.

Advocacy is an ongoing process and it takes a central position in the overall competition policy of Pakistan. With limited resources at hand, CCP is trying to seek out programs that require little spending and ensure widespread influence.