Competition advocacy is about promotion of competition though means other than law enforcement. Advocacy efforts are necessary to maximize voluntary compliance with competition law. While CCP continues efforts to increase compliance of the competition law through enforcement measures, it is also trying to sensitize key stakeholders regarding the need for and importance of a fair competition milieu in the country’s economy. This sensitization of the stakeholders, including the government, business, industry and public, is being carried out through a well-articulated advocacy programme designed by the Commission’s Advocacy Department. Section 29 of the Competition Act, 2010 too requires the Commission to engage in advocacy through various means in order to create an awareness of competition issues and to promote a culture of competition in the country. In pursuance of this objective set out in the Competition Act, the Commission has very actively engaged itself in advocacy. Extensive and focused advocacy efforts include numerous seminars, roundtables, media appearances, active sessions of the Competition Consultative Group (comprising leading business executives, sector regulators, academics etc), and bilateral meetings with sector regulators. A multi-pronged advocacy strategy has been adopted by the Commission that focuses on achieving the following objectives:
to create awareness and understanding about the Competition Act;
to advocate and defend the need and importance of the competition law for the economy amid strong opposition to it from certain business interests affected by the implementation of the law;
to project the actions taken by the Commission. Likewise, the long term goals have been set to increase the voluntary compliance, take awareness and education of the competition law to new levels and to promote competition in the developing countries by holding international activities.
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